Are you looking for a new way to engage clients and prospects? This question is, of course, rhetorical, and what I am about to propose is not “new”—just overlooked.
Many times, entrepreneurs miss opportunities, buried within their list of contacts, just waiting to be developed. Over the years you have, no doubt, formed positive relationships with clients and prospects–clients who could benefit from people you know. You also have solid relationships with other event planners, vendors, and suppliers.
Since you are already involved in creating amazing events for your client, why not turn some of that magic into opportunities for yourself?
You can add value to your existing services by bringing your clients together with clients of your colleagues. The idea is to network your respective clients together. Consider co-hosting an event that will allow clients to connect with and do business together.
You’ll want to spend some time carefully selecting people for your invite list. This is the nucleus of successful matchmaking. We’re not talking about a typical meeting where random strangers show up, exchange business cards and hope for the best. This one requires an understanding of your clients and what their ideal audience really looks like.
Begin by looking at your top clients and asking them a few questions so you can “better understand their needs.” This alone will earn you some points. Then carefully select colleagues whose own clients will be good referral sources for your clients. This process should work both ways; have people ready to refer to your colleague’s clients as well.
Business matchmaking events are a true win-win. In your clients’ eyes, you become more than a great service provider. You become a brand ambassador—one who has gone beyond expectations by physically placing your clients in front of interested prospects and buyers.
You are bringing clients and prospects face-to-face with their ideal audience. Talk about event marketing. It doesn’t get much better than that! Clients will want to stick with you, prospects will want to come on board, and your professional network will grow. Everybody wins. Get together with your colleagues and figure out a way to monetize your events and you win again!
If you are interested in brainstorming with me on a project like the one I just mentioned, leave a comment below.