Your next big event is on its way.
The venue is booked, the date is set, and you even have an idea of what you’re going to do in regards to food and entertainment. Now all that’s left is to make sure that people actually turn up.
If you’re new to event promotion – don’t panic, there are plenty of ways you can build the hype about your upcoming occasion with style and sophistication. No-one needs to know that you’re anxious but you! All you need to do, is start with the following three steps.
1. Get Social
Events are social occasions – so being social in your promotion is about as essential as it gets. Choose a hashtag and get tweeting, find relevant influential people on social media networks across your industry and ask them to get involved in supporting your cause.
Remember, there are plenty of different social media platforms out there, with a whole host of new potential attendees lurking within each one. After you’ve shared on Facebook and Twitter, don’t be afraid to consider LinkedIn, Google+, Snapchat, and Instagram.
2. Connect with the Press
Many media sites online today will allow you to post events if you submit a request far enough in advance – so expand your reach by getting in touch as early as possible. At the same time, send press releases about your upcoming event to industry associations, and local press – whether it’s a magazine, newspaper, or website.
Although getting the attention of the big dogs in Press can be difficult – the chances are that someone will be willing to post your story for you – and maybe even conduct a couple of interviews too!
3. Woo Your Partners
Finally, events are a team-effort. You need caterers, photographers, and video creation experts to help make your occasion a success – so make sure that you get them involved in the promotion aspect of things too! Use your marketers to create pre-event blog posts, email interviews, and other snippets of quick content that your followers can easily read and share.
If you have sponsors and speakers to think about, invite them out for a wine and dine session, and convince them to do some promotion on your behalf. The possibilities are endless!
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