5 Themes Perfect for Bringing in the Xmas Spirit

Often described as the most wonderful time of the year, many forget that Christmas is also the most festive season of them all! Everyone always seems to have something to celebrate in December. When you are bringing in the xmas spirit into your home, whether by hosting a party or decorating the house for your family, you will want to select a theme that is merry and bright.

Here’s some of the top Christmas themes of 2016 for you to consider:

  • A Nostalgic Christmas — Instead of going with a sleek and modern design for your Christmas decor, opt to send people back to those picture perfect childhood Christmases of years gone by. Select a decade, such as Christmas in the 60s, to narrow down your theme. Purchase vintage decor, display old holiday photographs and serve those classic hors d’oeuvres that your mom and grandma were famous for.
  • A Candy Cane Forest — Peppermint is the perfume of Christmas, and it makes an ideal theme for your decorations this year. Red and white striped ribbon can accent your garland and wreaths. Gourmet candy canes can be favors at your big holiday get together.
  • A White Christmas — Everyone’s been dreaming of a white Christmas. For your Christmas party this year, turn this iconic song into a theme. Decorate in all white — a white tree, white lights and white ornament bulbs. Even require that your guests where something glistening white to the party.
  • An International Christmas — This is a holiday celebrated around the world, and it’s a wonderful time of year to honor other cultures. For your International Christmas party, ask guests to wear a traditional outfit from another country. Make different delights from the countries you will be showcasing. Find as many international decorations to display as possible, and even leave information out about them so everyone can learn something along the way.

Image Source: Shutterstock





raising more cash

The Secret to Raising More Cash at Your Next Event

If you’re a non-profit institution, then the chances are that you’ve considered a few different fundraising events in your time – after all, what better way to inform people about your cause and raise cash in a fun and engaging way? Donors level event experiences, and the better yours is, the more likely you are to generate interest in not only your company, but the future events that you might plan.

Unfortunately, the only issue here is that events are often time, and cash intensive. Staging, planning, and following up on a fundraising event often drains resources and leaves you feeling exhausted. This means that maximizing your revenue is absolutely essential if you want to get a good result for all of your effort. Following, we’ll cover just some of the secrets involved in raising more cash at your next event, so you can start pulling in the profits.

1.    Get on The Phone

By all means, send out event invitations, sponsorship newsletters, PR, e-mails, and use content marketing to share information on your upcoming experience, but don’t forget that the phone has a part to play too. Making calls and conducting meetings face-to-face can be the best way to get the high-ticket attendees engaged in your cause – so be prepared to put that personal touch into your preparation.

2.    Put Together a Great Committee

Almost every non-profit institution has a collection of dedicated supporters. These individuals shouldn’t just be there to receive discounts on tickets and help with floral arrangements – they should be utilized to the best of your ability, as people who can help make your event special. Create a committee of essential supporters, and ask them to help with reaching fundraising goals through selling tickets and sponsorships.

3.    Do Something Fantastic at Every Function

In most scenarios, the success of any non-profit event will grow over time. If attendees have fun at an event you run this month, the chances are that they’ll attend another event five months from now – probably bringing friends and colleagues with them.

A good way to really boost the process for yourself, and your business, is to invest in one truly amazing thing each time you run an event. This has to be something that gets people to talk about your company, and your event long after the day itself is over. This might be introducing a celebrity surprise guest, or running a sudden amazing competition – it’s up to you.

Image source: Pixabay


How to Use your Event to Promote without Being Pushy

Events can represent an essential tactic for marketing in almost any business. They have been frequently proven to build positive relationships with customers, while increasing visibility and improving your chances of building professional connections for your business.

Unfortunately, too many companies get carried away when developing business events, and focus too heavily on the idea of selling their products en masse. This desire to sell removes from the overall experience of the event, and therefore leaves attendees feeling uncomfortable and hounded, rather than excited about your business. Here are some tips for promoting yourself with your event, without being too pushy.

1.    Set the Tone with Social Media

Since almost everyone is on social media this days, it makes sense to start there when you’re making your exposure event a success. Remember, the idea should be to encourage fun and interaction – not sales (they come later). Get people involved with competitions and polls and share snaps and insights into the kind of incredible experiences you’re going to be sharing at your event. Let the community know you have a personality, behind your brand.

2.    Get Attendees Involved with Marketing

Though you shouldn’t necessarily be using your event to sell directly, that doesn’t mean there isn’t indirect ways in which your attendees can help you to market whatever it is that you do, or sell. For instance, you might set up a booth at your event wherein individuals can come and test out your product for free in a new and exciting way. You can then encourage them to share snapshots of their experiences on social media for a chance to win prizes.

3.    Ask your Followers What They Want

If you’re concerned that your event isn’t going to have the right impression, then start giving a positive insight into your business before it even happens, by running polls and conversations on social media that allow people in your network to influence your event. Asking them what they’d like to do and see from your event experience will make them feel like they’re not being pushed into doing anything – because they’ve had a say throughout the entire experience. This will also give you the benefit of looking like a brand who puts the wants and needs of its customer first – a huge advantage for any company in today’s market.

Image source: Pixabay


How to Salvage a Rained-Out Event

You’ve chosen the perfect theme, the decorations look incredible, and your entertainment is already setting up back-stage, when suddenly the clouds darken, and the first drops of rain begin to fall – threatening to wash away your event before it begins.

Fortunately, rain doesn’t have to mean the end of your experience, there are a few things that you can do to turn things around. After all – of all the things you can control with events – rain isn’t one of them.

Move the Event Indoors

If you’re aware that you suffer from some relatively unpredictable weather in the location where you plan to host your event, then it might help to have a backup plan in place just in case, plan for an indoor party as well, and host your outdoor event nearby to an indoor location. Or invest in a gazebo just in case.

Add a “Rain Date”

Once again, some of us are fully aware of how unpredictable the weather can be in our home town – if that’s you, then try adding a “rain date” to your invitation. In that case, you’ll be able to pack up and try again on another day if the rain starts to pour, without the problem of having to contact every single person on your guest list. Of course, this is a better idea for those who don’t have to book a venue, and a source of entertainment.

Make it a Theme

If you can’t do anything about the rain, and moving the event to a different time, date, or location isn’t an option, then you may as well embrace the situation. Engage in some rain-based games and allow people to enjoy the rain festival style. Just be sure you have enough budget left over to run to the store and buy a lot of umbrellas for those who don’t want to get wet.

Image Source: Pixabay