event management

Does Murphy’s Law Play a Part in Event Management?

Famously, Murphy’s law suggests that:

“Anything that can go wrong, will go wrong.”

While this might seem like a seriously negative way to perceive things, the truth is that it can often seem highly accurate – particularly when we find ourselves in stressful situations. While the real truth may be that the law of averages ensures that positive, and negative outcomes are both equally likely – our perception of the world can make Murphy’s Law seem more common.

Why Murphy’s Law Matters in Event Management

Murphy’s law can have a part to play in almost every aspect of business and life – as assuming the worst can often mean that you’re more adequately prepared for whatever might happen. Despite the proven benefits of positive thinking – there is something to be said for taking the time out to think like Murphy, and assume – just for a moment – that everything might just go wrong.

In event management, there are always two possible scenarios. The first is that everything will go smoothly, and there won’t be any problems to worry about, whereas the second suggests that you’ll have to deal with a major disaster. Though it’s often more comforting to assume that the first scenario will take place 99% of the time – the truth is that preparing for the second might be better for your event, and your business.

Using Murphy’s Law as a Planning Tactic

As an event manager, you’ll be responsible for dealing with a lot of important things – from ensuring that a venue is suitable for a particular occasion, catering has been dealt with, and even making sure that there’s adequate parking for attendees to use. With so much to think about, it’s easy to overlook certain aspects that could lead to disaster.

However, using Murphy’s Law as a planning tactic can allow you to look at each aspect of your management career more closely, meaning that every time you prepare for an event, you also prepare for every possible negative outcome.

By brainstorming the things that are most likely to go wrong, you can determine potential reactions that you can use to fix the scenario as quickly, and effectively as possible. For instance, if your caterer drops out at the last second – do you have a local backup that you might be able to turn to? If the electricity in your venue suddenly fails, is there a generator there that can keep the event going? What about if your venue doesn’t have enough parking space – are there alternative modes of transport available?

Using Murphy’s law, event managers can assume the worst is going to happen, then take reasonable precautions against those possible disasters.

Image Source: Pixabay

drinking at work functions

To Drink, or Not to Drink? – 3 Things You Shouldn’t Do at Work Functions

Whether to drink alcohol – or stick to the softer solutions – is often a significant question at many work events. Whether the business occasion is taking place as part of an “end of year” celebration, or you’re getting together for a chat at a mini networking event – alcohol can frequently be a factor.

While we all love to have fun and let our hair down – particularly at work when given half the chance – drinking too much during a professional event can lead you very quickly down the path of disaster. That’s why we’ve put together this list of three things you shouldn’t do at work functions when alcohol is involved.

1.    Don’t Use Booze as a Social Lubricant

The Scenario: You’ve had a couple of extra chardonnays and notice a beautiful woman talking to your boss. Feeling confident, you stroll up, say a few less than appropriate things, and wake up in the morning to find that you’ve not only angered your employer, but also isolated a huge potential client. Whoops!

There’s a time and a place for building your confidence with an extra glass of wine – and it’s not in a business event or boardroom. The more you drink, the more likely you are to embarrass yourself with stories and comments that could actually damage the future of your professional career.

2.    Don’t Drink Yourself Sick

The Scenario: A few bottles of beer and some time spent on the dancefloor leaves you feeling nauseated. You stumble off to the side of the office, or conference hall, retching, just to feel a tap on your shoulder. As you turn around, and heave the contents of your stomach up onto the person in front of you, you recognize one of your biggest investors – now covered in the remnants of the buffet you scoffed earlier.

Many business events will have a wide range of attendees – including those that are incredibly important to the present, and future of your business. One accidental bad impression could mean disaster for your brand.

3.    Don’t Drink and Make Company Purchases

The Scenario: You wake up in the morning with a headache, a serious case of dry mouth, and dozens of missed calls. Checking your business bank account, you discover that you’ve wasted half of your budget on buying disco balls for the office.

One of the problems with drinking, is that it can quickly make terrible ideas seem like great ones. Mix that with a professional setting, and the end result can be a bunch of company purchases that damage your bottom line, and leave you struggling to make ends meet.

Image Source: Flickr

networking

How to Get the Best Out of Your Networking Events

If you run your own business, then networking can be a fantastic tool for growing your personal brand, as well as giving you the opportunity to learn from other business owners. Of course, a networking event isn’t the same as making new friends on the playground – and it’s easy to get lost, or even intimidated when approached by crowds of professionals.

Fortunately, we’ve got a few tips and tricks at hand that could help you to ensure that you not only make a good impression the next time you try to build some industry relationships – but that you walk away feeling happy, confident, and ready to tackle your next business hurdle.

1.    Know What Your Aims Are

Networking events might seem like a great place to try and sell your products to potential investors – but that’s actually not what they’re for. If you go in with a sales pitch, then the chances are you’re just going to annoy the people you’re supposed to be building a rapport with. Remember, the aim should be to connect with new people, get as much information about the industry as possible, and potentially leave with a few new connections that you can use later on.

2.    Get to the Point

When you’re sharing what you do with other people, try to get it across in two or three sentences. Everyone in a networking event is in the same position as you – they need to talk to as many people as possible – which means they don’t have an hour to listen to you drone on about your personal accomplishments. Be quick and effective, but try to be polite too – you don’t want to seem like you’re trying to get the conversation over with as quickly as possible.

3.    Listen!

While the things you say about your business to other people should preferably be as brief as possible – that doesn’t mean that you should try to rush them when they’re speaking to you. Listen to what the people you speak to have to say – you might actually learn something.

4.    Follow Up

All of those people who gave you a business card with their phone number, email address, or website on aren’t going to be annoyed if you follow up with a quick correspondence – in fact, they probably expect it. Make sure that you send personalized messages, and reach out as quickly as possible after the event so that the people you’re talking to haven’t had chance to forget all about you!

Image Source: Flickr

 

promotion

3 Ways to Promote Your Next Event (with Style)

Your next big event is on its way.

The venue is booked, the date is set, and you even have an idea of what you’re going to do in regards to food and entertainment. Now all that’s left is to make sure that people actually turn up.

If you’re new to event promotion – don’t panic, there are plenty of ways you can build the hype about your upcoming occasion with style and sophistication. No-one needs to know that you’re anxious but you! All you need to do, is start with the following three steps.

1.    Get Social

Events are social occasions – so being social in your promotion is about as essential as it gets. Choose a hashtag and get tweeting, find relevant influential people on social media networks across your industry and ask them to get involved in supporting your cause.

Remember, there are plenty of different social media platforms out there, with a whole host of new potential attendees lurking within each one. After you’ve shared on Facebook and Twitter, don’t be afraid to consider LinkedIn, Google+, Snapchat, and Instagram.

2.    Connect with the Press

Many media sites online today will allow you to post events if you submit a request far enough in advance – so expand your reach by getting in touch as early as possible. At the same time, send press releases about your upcoming event to industry associations, and local press – whether it’s a magazine, newspaper, or website.

Although getting the attention of the big dogs in Press can be difficult – the chances are that someone will be willing to post your story for you – and maybe even conduct a couple of interviews too!

3.    Woo Your Partners

Finally, events are a team-effort. You need caterers, photographers, and video creation experts to help make your occasion a success – so make sure that you get them involved in the promotion aspect of things too! Use your marketers to create pre-event blog posts, email interviews, and other snippets of quick content that your followers can easily read and share.

If you have sponsors and speakers to think about, invite them out for a wine and dine session, and convince them to do some promotion on your behalf. The possibilities are endless!

Image Source: Flickr

 

team building

How to Create a Supportive and Productive Team as an Event Business Owner

Let’s face it – a positive team is a more productive team. The more you support the people you work with, and help them feel engaged and included in your work environment – the more likely you are to be rewarded with creativity, great moods, and other professional treats. At the end of the day – what could be more important for an event business owner, who’s company runs on charisma, inspiration, and a fun-loving attitude?

So what can you do to make your working environment as nourishing as possible? We have a couple of tips!

1.    There’s no “I” in Event

When businesses are young, it’s common for the entrepreneur that founded them to associate him, or herself with the business, and get used to saying things like “my” company. While it’s good to take pride in what you’ve achieved – if you want your team to feel like they’re part of the family, you’re going to have to work on using more inclusive language. Use “we” instead of “I”, and “our” instead of “my”.

You’ll be surprised how much of an impact these little words can have.

2.    Banish Boredom, Inspire Involvement

It’s hard to feel engaged and included as part of a team if you have no idea what you’re meant to be doing to contribute to the company. Clearly define the roles of each of your team members, and make sure they know exactly what they are responsible every day. At the same time, remember to challenge them where necessary to expand their boundaries – and never punish a bad idea. In the business of events, you want to encourage creativity – not squash it.

Acknowledging successes is always a good idea too – whether you simply tell your team that they’re doing a good job, or celebrate a big client with an in-office cake!

3.    Make Time for Fun, and Bonding

Finally, no matter how big or small your business is – the industry of event management and organization is always going to be fast-paced, and hectic. That means that every member of your team needs to be able to work together quickly. Team building exercises can help with this – and as event organizers yourselves, you should be able to come up with some pretty exciting ideas of what you can do to bond as a group.

At the same time, remember that team-building exercises can also be a great way to blow off steam after a particularly rough period in the office – so space them out across the year for regular fun interludes.

Image Source: Pixabay