Think an Event Planner is Unnecessary? Here’s 5 Reasons Why You Need to Reconsider

Life is filled with magical milestone moments, and all of them deserved to be celebrated. Whether you are planning a first birthday party for your child, a graduation party for your teen or an anniversary vow renewal for your parents, you need to rely on the experts in order to pull off an unforgettable event. An event planner will take any celebration, and take it to the next level for both you and your guests.

5 Reasons to Hire an Event Planner

  • An event planner eliminates your stress. They take over the party planning process, allowing you to make the decisions without dealing with the aftermath. They take care of every detail — even the details you forgot to consider.
  • You will save money. Some people immediately think of an event planner as an unnecessary expense, but the fact of the matter is a professional event planner will save you money. You give them your budget, and they use their expert negotiating skills to hire the best vendors for the right price.
  • There will be creative and unique touches throughout the entire event. Event planners love what they do, and they always have another incredible idea that they have been dying to use. They will take any opportunity they can to be creative with your theme, and they will bring your event to life in a way that no one else could.
  • The right people will be available to get the job done. Event planners know the people in the industry who can be trusted to pull off an amazing event.
  • You get to enjoy the party! Just imagine yourself actually eating the meal at the event that you worked so hard to plan — that in and of itself is reason enough to hire an event planner!

If there’s another big event coming up that deserves the celebration of a lifetime, don’t cast aside the idea of an event planner. Ask yourself if you want this event to stand out amongst the rest? If so, then yes you definitely need the professional touch of an event planner!







Bringing Clients Face-to-Face With Their Ideal Audience is a True Win/Win!

Are you looking for a new way to engage clients and prospects? This question is, of course, rhetorical, and what I am about to propose is not “new”—just overlooked.

Many times, entrepreneurs miss opportunities, buried within their list of contacts, just waiting to be developed. Over the years you have, no doubt, formed positive relationships with clients and prospects–clients who could benefit from people you know. You also have solid relationships with other event planners, vendors, and suppliers.

Since you are already involved in creating amazing events for your client, why not turn some of that magic into opportunities for yourself?

You can add value to your existing services by bringing your clients together with clients of your colleagues. The idea is to network your respective clients together. Consider co-hosting an event that will allow clients to connect with and do business together.

You’ll want to spend some time carefully selecting people for your invite list. This is the nucleus of successful matchmaking. We’re not talking about a typical meeting where random strangers show up, exchange business cards and hope for the best. This one requires an understanding of your clients and what their ideal audience really looks like.

Begin by looking at your top clients and asking them a few questions so you can “better understand their needs.” This alone will earn you some points. Then carefully select colleagues whose own clients will be good referral sources for your clients. This process should work both ways; have people ready to refer to your colleague’s clients as well.

Business matchmaking events are a true win-win. In your clients’ eyes, you become more than a great service provider. You become a brand ambassador—one who has gone beyond expectations by physically placing your clients in front of interested prospects and buyers.

You are bringing clients and prospects face-to-face with their ideal audience. Talk about event marketing. It doesn’t get much better than that! Clients will want to stick with you, prospects will want to come on board, and your professional network will grow. Everybody wins. Get together with your colleagues and figure out a way to monetize your events and you win again!

If you are interested in brainstorming with me on a project like the one I just mentioned, leave a comment below.